Meet the Founders
Forging strong brands through design, strategy, and hard work.
Ashdon Smedley
Founder & Lead Strategist
"I started Southern Forge Creative because I saw too many incredible local businesses being held back by outdated websites, inconsistent branding, and frustrating digital experiences that didn't reflect the quality of their work."
Albertville has always been home to me. I have lived here my entire life, graduated from Albertville High School, and remain actively involved in our community through the Aggie Band and Albertville Show Choirs. Growing up here has given me a genuine appreciation for the hardworking people and small businesses that make North Alabama such a special place.
I believe building a strong brand is a lot like forging steel—it takes vision, pressure, hard work, and purpose. That philosophy drives everything I do. I partner with passionate business owners to create professional websites, engaging graphics, memorable branding, and customized marketing strategies designed to attract customers and produce meaningful results.
Southern Forge Creative is more than a digital marketing company. It is my way of using creativity and technology to support the community that raised me and help local businesses build a stronger future.
Alleigh Wilkerson
Co-Owner
"I am proud to be part of Southern Forge Creative alongside my fiancé and soon-to-be husband, Ashdon. As co-owner, I share his passion for helping local businesses build professional brands that reflect the quality, care, and hard work behind everything they do."
Albertville has been home to me my entire life. I graduated from Albertville High School and was a proud member of the Aggie Band. Those experiences taught me the importance of discipline, teamwork, and community—qualities that continue to shape the way I connect with people and approach every opportunity.
I believe great creative work begins with listening. Every business has a unique story, and its brand should communicate the heart and purpose behind it. I want every client to feel heard, valued, and confident as we help bring their vision to life.
Southern Forge Creative is especially meaningful to me because it represents more than a company. It is something Ashdon and I are building together as we prepare for our future as husband and wife. I am proud to serve the community that raised us and help local businesses create something strong, lasting, and truly their own.
Our Mission
"To empower small businesses with the digital tools and strategies they need to compete, thrive, and leave a lasting mark on their industry."
Let us help you tell your story.
When you are ready, we hope you will reach out and give us a chance to get to know you and your business.
Request a Free Consultation